Job Title: Marketing Manager – FMCG

Location: [Insert Location] Reports to: Head of Marketing / Commercial Director

Job Overview:

We are looking for a dynamic and results-oriented Marketing Manager to lead marketing efforts for our FMCG brands. The role demands a strong understanding of consumer behavior, brand management, and market dynamics to drive brand growth, market share, and profitability.

Key Responsibilities:

Develop and implement brand strategies to grow market share and brand loyalty.

Plan and execute marketing campaigns across ATL (TV, radio, print) and BTL (in-store promotions, events) channels.

Manage product launches, packaging updates, and promotional activities.

Analyze market trends, consumer insights, and competitor activities to identify opportunities.

Collaborate with sales, trade marketing, and R&D teams to ensure alignment on brand objectives.

Monitor campaign performance and ROI, preparing regular reports and recommendations.

Oversee marketing budgets, ensuring efficient and effective spend.

Build strong relationships with advertising agencies, media partners, and suppliers.

Drive innovation in product and communication strategies to meet evolving consumer needs.